How To Do Content Marketing Right

How To Do Content Marketing Right

I wanted to share this post on content marketing that I found on Social Media Marketing Group/LinkedIn. Marketers need to start taking publishing seriously. It’s not a gimmick, but a craft and one that takes work to master. We need content skills, not content strategy.  We need to build positive, meaningful experiences, not clever taglines. That means putting the mission before metrics and delivering value instead of thinly concealed sales pitches.