Module 10: Free Vs. Paid Social Media Monitoring Sites


With so many options for free and paid social media monitoring tools picking the right one for your business can be overwhelming. Here’s a review of four social media measurement sites:

Social Mention (free) is a social media search and analysis site. It analyzes data and measures influence in four categories: Strength, Sentiment, Passion and Reach. Monitoring over 100 sites Social Mention lets you choose what to focus on, such as blogs or monitoring keywords to gather information on related users, hashtags, etc. If you are a small business this service should meet your needs with up to 500 free mentions per month.



Klout (free) targets small businesses looking to analyze their online influence. Klout gives you a score from 1 to 100 based on your Twitter, Facebook, Google+, Instagram, LinkedIn and Foursquare account activity along with over 35 different variables to determine your real social media reach. Other users can recommend your influence with a +K, which helps boost your ranking. Graphical displays show you how your score has changed over the last 90 days, and a pie chart indicates which sites your influence comes from. For business users Klout provides a general snapshot of activity and social stats day-by-day over 30 days.


HowSociable (free) lets you measure both your social media presence and your competitors. You can view patterns and trends to see which platforms work best for your brand and areas where you need to improve. HowSociable makes brand management easier by reporting on your brand impact online using a ‘magnitude score’ of 0-10 that indicates your brands level of activity in a given week from across the social web (based on 36 most popular sites). You can adjust your brand strategy based on the measures reported.

This tool is ideal for reporting return on investment from social media. Subscribers can set goals, measure improvements and identify their brands strengths and weaknesses. A free account lets you track 12 social sites, including Tumblr and WordPress. For a fee you can monitor 36 sites (Basic $9 per 3 months, Plus $19 per 3 months and Max $99 per year).



Sprout Social (paid) tracks content and conversations across social media platforms, including Twitter and Facebook. Subscribers can request reports on engagement by day and time, and user performance for multiple accounts. This helps users schedule their posts to maximize the effectiveness of their messaging. With more customers using social media to raise support questions, Sprout tracks customer service response times to help you improve yours. The site uses demographic measures to tell you where your customers/audience are located and monitors keywords across social networks so you know who is talking about your brand, on which site and what they are saying. This paid tool makes it easier to manage customer relationships across multiple social networks. Sprout offers a free 30 day trial and the monthly fee starts at $39 for standard and goes up to $99 for a premium account.


When choosing a social media monitoring site consider your budget and do your research to ensure the tool you select can provide all the information you need.

What social monitoring sites do you recommend and why?




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